Search Engine Marketing
Pay-per-click advertising in Google, Yahoo and MSN make it look easy. Sign-ups are within minutes and making money is just a few moments away. Sounds pretty nice! But you will be dumping your money down the drain if you don’t have a good strategy in place.
It's hard to find a guarantee for those who have contributed to the total spend of over $9 billion this past year to online advertising. (If this strikes a cord with you, call me. I'm guessing you are spending thousands a month already but don't know where it's going. Give me a call, we can help.)
If you are a large company...
You have probably been approached weekly with offers to drive more traffic to your website (SEO or SEM/Pay-per-Click) but with no clear vision of how they are going to do it. If it's SEO, you may get handed a proposal for $30k, $50k, or more likely $80-120k for an SEO overhaul of your site...along with no promises* and a 3-6 month time frame before you "see" improvements. If you get an SEM proposal, it will likely be from a company that does not have the skill set to address the seven areas that can become barriers to a successful pay-per-click campaign. If this is you, I recommend calling me to discuss doing a PROOF of CONCEPT search marketing project that will last 3 months.
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* Footnote on "SEO promises"
If you are a smaller company...
Consider if your company has fair to poor website presentation... (By this I mean, products may be featured, but there is no clear branding presentation of what the company is about, what makes you different, trustable/likeable and the core product offering is blurred by one of many things.) Are you really ready to start paying for people to come view your website? We can help. For smaller budgets, we can create a basic landing page and develop a targeted keyword marketing campaign to feed and prove success with smaller spending limits. We apply the same strategy and approach, as with the larger companies, but on a smaller scale, giving you the full benefit of real results driven ROI web strategy. Success at this level can lead to a total site overhaul and an expanded SEM/Pay-Per-Click campaign which we can manage/scale to any size.
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If you engage Quick Square Consulting, you will be contacted by most senior search engine marketing strategist, Jordan Gray, Co-founder of Quick Square Consulting. QSC is based in Columbus, Ohio but works with clients in and out-of-state, nationally and internationally.
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